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Nobody starts a company expecting the co-founder relationship to be the thing that kills it.
You expect the product to be hard. You expect fundraising to be miserable. You expect customers to be demanding and competitors to be fast and boards to ask uncomfortable questions. You've war-gamed all of that. You've read the blog posts. You've listened to the podcasts. You know the survival rates.
What you haven't prepared for is the conversation you're not having with the person sitting six feet away from you.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
